Why Use HubSpot?
Understanding how your sales + marketing + service teams can use the power of HubSpot to achieve their goals.
WORKING TOGETHER MAXIMIZES YOUR CLIENT ROI
In an ideal world, all of your client-facing teams would work in unison and at peak efficiency to help your buyers transition from strangers to evangelists of your business. In actual fact, this process has bottlenecks that lead to friction and potentially lost revenue.
Drive qualified leads to your business.
Generate great content, convert visitors into leads, and nurture those leads until they are ready to be handed off to the sales team.
Convert leads into customers.
Engage with potential customers and influencers, demonstrate the value of your solution, negotiate, and close sales opportunities.
Turn customers into evangelists.
Address customers issues and challenges in a way that generates positive word of mouth.
FROM FUNNEL TO FLYWHEEL
Your whole life, people showed you a picture of a funnel and told you:
“This is how strangers become customers, they start up here, we do some stuff, and they fall out the bottom as a customer. Now go out there and fill that funnel!”
Guess what? Whoever told you that is just plain wrong.
The buyer’s journey is a cycle, not a funnel, and it’s called the customer flywheel. In the flywheel, each stage of the journey is interconnected and feeding each other, so you have the leverage at every step to maximize your results.
WHAT DOES ANY OF THIS HAVE TO DO WITH HUBSPOT?
HubSpot is an all in one marketing, sales and service platform that is designed to help you grow better by addressing each stage of the flywheel. At the core of HubSpot is the contact database which is shared across every department ensuring everyone has visibility into the customer’s situation, and they are working off the same data set, without the need for expensive and messy integrations.
By streamlining your data and processes, handoffs go smoother, upsell and cross-sell opportunities are maximized, and best of all the customer experience is heightened.
Mitigate Your Risk
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On the HubSpot Partner Ecosystem