At ThinkFuel we’re completely transparent with our search engine optimization services. When we look at your website’s SEO strategy we look at it from three key points: Strategy, Content and Technical issues:
Keyword research is the first step in a successful SEO strategy. It is about identifying popular phrases people enter into search engines when looking for the products and services you have to offer. Researching keywords gives us a better understanding of the demand is for certain keywords and how difficult it would be to compete for those terms. In short, keyword research provides the roadmap for all SEO activities.
Seach intent is about verifying the keywords we have selected actually align with what clients are looking for. While this seems obvious and straight forward, we find that business owners and marketing managers are usually so ingrained in their business that they throw around terms and acronyms that overlap with other industries or are unknown to the average prospect.
An example of this would be in the document management and web development industries. Both in industries use the phrase “content management system” but they are referring to completely different systems. So when someone searches for “Content Management System” are they looking for a repository for all their documents and business content or are they looking for a backbone platform for their website?
Keyword cannibalization is one of the major issues that have a detrimental effect on search engine rankings. When multiple pages on your website are targeting exactly the same keyword, they may eventually start competing against each other. Search engines will be forced to make a choice as to which page they should display in search results, and their choice may not be the one you want. If you are already suffering from cannibalization issues, you can use a 301 redirect. But if you’re not sure how to do this, we recommend that you hire an experienced professional.
<h1> tag contains target keywords:
If search engines don’t find your target keyword in the <h1> tag of your page, they may rank it lower than they would otherwise.
<title> tag contains target keywords:
A <title> tag is a key on-page SEO element that helps search engines understand what your page is about, and users will see it in search results. A page that contains relevant keywords in its title tag has a better chance of ranking higher.
<meta> tag contains target keywords:
Search engines use meta descriptions to understand what your page is about. Moreover, they are displayed in
<body> tag contains target keywords:
Using your target keywords in your page’s body may increase your chances of ranking higher in search results. It is best to place your target keywords towards the beginning of your page.
Filling your page with multiple keyword duplicates may signal keyword stuffing and lead to both a search engine penalty and a negative user experience.
Landing pages with video content tend to gain more user engagement than those without. Embedding a video on your landing page will encourage users to spend more time on it. The longer users remain on your page, the more likely it is that search engines will consider its content to be high-quality, and, in turn, reward you with higher rankings.
Semantically related keywords:
Your page’s content shouldn’t only focus on your keywords. Search engines have begun placing additional weight on related words used in page content in order to provide users with the most relevant results for a particular search term. Enriching your page’s content with terms related to your target keyword can help increase your page’s relevance to search engines and positively affect its rankings.
Meta description matching:
The ultimate goal of search engines is to provide users with the most relevant search results. As a result, if your meta description doesn’t meet certain requirements, search engines may decide to change it. Although this change shouldn’t affect your rankings, it may serve as an indication that your meta description doesn’t accurately reflect your page’s content and you should improve it.
The ultimate goal of search engines is to provide users with the most relevant search results. As a result, if search engines consider what you provide in your <title> tag to be incomplete or irrelevant, they may decide to show a different title in their search results. Although this change shouldn’t affect your rankings, we still recommend that you review your page’s title and try rewriting it to accurately reflect your page’s content.
No duplicated <title> tags:
An excessive duplicated title may confuse search engines as to which page to index and which one to prioritize in search results. Using duplicated title across multiple pages may lead to traffic loss and poor placement in search results, and it may even provoke search engines to ban your page.
Internal links are important to both users and search engines as they help them navigate your site. Also, they signal relevance and authority. A lack of internal links means that search engines will not be able to crawl your pages and index them in their results. This will also make it harder for users to explore different areas of your site.
No duplicate content:
Excessive duplicated content may confuse search engines as to which page to index and which one to prioritize in search results. Using duplicated content across multiple pages may lead to traffic loss and poor placement in search results, and it may even provoke search engines to ban your page.
<title> tag is used:
The <title> tag includes a summary of a webpage’s content and can be used by search engines to provide search results with snippets. The absence of this tag means a lost opportunity to use more relevant keywords for a given webpage and for a higher Click-Through Rate.
<meta> tag is used:
The <meta> description tag includes a summary of a webpage’s content and can be used by search engines to provide search results with snippets. The absence of this tag means a lost opportunity to use more relevant keywords for a given webpage and for a higher Click-Through Rate.
The page is not blocked from crawling:
Crawlability is one of the most critical factors of search engine optimization. No matter how good your page is, it will never appear in search results if it cannot be accessed by search engines. That is why it is very important to make sure that pages with useful content are not blocked from being crawled.
That simple goal can feel like trying to climb Everest without the right team armed with the right tools.
Don’t Worry. We’ve Got Your Back!
Come on, all the cool kids are doing it.
ThinkFuel Marketing delivers inbound marketing, lead generation, sales automation, marketing automation, and digital marketing services for B2B companies across Canada and the United States.
Contact us today to grow your B2B business through online marketing