For over 30 years MEDI has built an incredibly successful business through traditional sales and marketing efforts such as events, cold calling, direct mail, and client referrals. However, they noticed that they were losing market share to local competitors due to their lack of online presence. New prospects were finding MEDI’s, less experienced, competitors through online searches and their traditional sales and marketing tactics were uncovering opportunities much too late in the sales process.
Within three weeks of optimizing their website, MEDI was once again able to establish their position as the top information management organization in Maryland, Washington D.C. and Northern Virginia.
MEDI challenged themselves to not only stop any erosion into their market share but to continue to grow with an aggressive new business development goal in their business plan. They knew that the modern buyer’s journey takes the majority of prospects online to begin their research. This research would typically consist of three phases: Awareness – Defining the problem, challenge or goal Consideration – Understanding how a particular solution will address their needs Decision – Shortlisting 3-4 vendors with whom they will interview and, ultimately, chose one of to contract with MEDI also understood and accepted the fact that over 70% of the purchasing decision is completed before the prospect decides to interact with a vendor (the decision phase). With over 5,000 unique, monthly, searches for their target keywords and their website nowhere to be found in the results, MEDI knew something had to change.
The initial engagement between MEDI and ThinkFuel was two-fold: Rectify the behind the scene issues of their website to improve performance and perform an on-page search engine optimization campaign to target specific keywords related to their products and services.
The results of this project we’re fast and effective. Within 26 days, MEDI’s 35 core keywords saw organic growth of over 640 ranking positions on Google and 15 keywords reaching the first page of Google, eight of which were in the top five. All of which
MEDI is now taking this success and building on it by growing their blog library to target more longtail keywords, engaging the guest blog posting to generate high-quality referrals, and developing white papers and eBooks to convert visitors into leads which they can nurture.
Since 1980, MEDI has been recognized as an industry leader in the content and information management market. They provide customized solutions that allow you to automate manual business processes giving your knowledge workers more time for knowledgeable work.
Come on, all the cool kids are doing it.
ThinkFuel Marketing delivers inbound marketing, lead generation, sales automation, marketing automation, and digital marketing services for B2B companies across Canada and the United States.
Contact us today to grow your B2B business through online marketing