Content Creation & Editing
Qualification & Certifications
- HubSpot Content Marketing
- HubSpot SEO Level 1
- HubSpot SEO Level 2
- HubSpot Inbound Marketing
- HubSpot Inbound Marketing Optimization
- HubSpot Email Marketing
Fueling Content Strategy with Passion and Expertise
Jessica Cox is the creative powerhouse at ThinkFuel, where she leads the charge in shaping and refining content that drives B2B success. As a pivotal member of the ThinkFuel team, Jessica brings her sharp editorial skills and passion for storytelling to every project, ensuring each piece is not only engaging and informative but also perfectly aligned with the client's brand and marketing goals. She loves digging into the unique challenges of B2B marketing, constantly seeking new ways to craft content that connects, converts, and resonates. With her extensive experience in optimizing content for HubSpot, Jessica plays a key role in helping clients get the most out of their inbound marketing efforts.
Jessica thrives on the variety her role brings, from strategizing with clients to uncover their unique stories to diving into editing and enhancing every detail to perfection. What she loves most about her job is the dynamic blend of creativity and strategy — no two days are ever the same. Outside the office, Jessica is an avid hiker who finds inspiration in the great outdoors and loves exploring new trails with her rescue dog, Max. A passionate foodie, she’s on a mission to bake the perfect sourdough loaf and has a knack for pairing it with a well-chosen cheese. Known for her infectious enthusiasm and endless curiosity, Jessica brings a spark of creativity to everything she does.
Blog Posts
I’ve written hundreds of blog posts for clients in the B2B space, including digital marketing agencies and tech companies. One project involved writing SEO-optimized blog content for a cloud solutions provider, helping them boost organic traffic and rank for competitive keywords.
White Papers
I’ve developed in-depth white papers that tackle industry-specific challenges and solutions. For example, I created a white paper for a SaaS client that explored the future of digital transformation in manufacturing, positioning them as thought leaders and generating qualified leads.
Case Studies
I love telling stories through case studies. One memorable project was with a Microsoft partner, where I outlined how their cloud solutions helped a mid-size financial services company streamline operations and improve data security. These stories build trust by showcasing real-world success.
eBooks
I’ve written comprehensive ebooks on topics ranging from data analytics to document scanning. In one of my favorite projects, I developed an ebook on best practices for document management that helped generate leads and educate potential clients.
Email Campaigns
I’ve crafted numerous email campaigns for B2B clients. Recently, I worked on a nurture series for a data analytics company, focusing on their data governance solutions. By targeting specific pain points and offering value-driven solutions, these emails increased engagement and helped move leads down the sales funnel.
Landing Pages
I’ve created landing pages for everything from cloud services to business consultations. A recent landing page focused on cloud migration services, highlighting the scalability and cost benefits, and it contributed to a measurable increase in consultations booked.
Social Media Posts
I’ve written social media content for LinkedIn and Twitter for a range of B2B clients. These posts often focus on thought leadership and industry insights designed to drive engagement and traffic to the client’s website.
SEO Content Writing
Writing SEO-optimized website copy has been a core part of my work. For example, I revamped the website for a cybersecurity client, focusing on better keyword integration and improving readability, resulting in higher search rankings and increased lead generation.
Newsletters
I’ve created newsletters that inform and engage clients' audiences. One project for a B2B digital marketing client involved crafting a monthly newsletter that shared industry insights, company news, and upcoming events, consistently generating high open rates.
Brochures & Flyers
I’ve written content for both digital and print brochures, especially in the tech and services sectors. One project involved creating a product brochure for a software client, which helped explain their complex offerings in a simplified and compelling way.
Press Releases
I’ve written press releases for product launches and major company announcements. For a client in the tech industry, I drafted a release for the launch of their new data analytics tool, which received coverage in key industry publications.
Sales Enablement Content
I’ve written sales emails for clients offering specialized services like cloud migration and cybersecurity. By addressing specific pain points, like scaling during peak seasons or ensuring data security, these emails helped drive action without feeling overly aggressive.
FAQs
I’ve developed FAQ sections for various B2B websites, addressing common client concerns and ensuring clarity. I crafted an FAQ section that answered key questions about IT services, reducing client hesitation and speeding up the decision-making process.
Guides & How-To's
I’ve written detailed guides and how-tos for B2B clients. A recent project for a Microsoft partner involved creating a step-by-step guide on using Power BI to analyze operational metrics, which helped their clients fully leverage the platform.
Testimonials & Reviews
I’ve edited and written testimonials that authentically showcase client satisfaction. I compiled customer success stories into engaging narratives highlighting the real-world impact of a company’s services.
Scripts
I’ve written scripts for explainer videos and webinars for B2B clients. One memorable project involved scripting a webinar series for a cloud services client, ensuring the content was educational and engaging for their prospects.
Infographics Text
I’ve developed content for infographics that simplify complex data into visually appealing narratives. For a tech client, I created text for an infographic that showcased the benefits of using AI in supply chain management, making it easier for their audience to grasp the potential ROI.
PPC Ad Copy
For a cybersecurity client, we developed PPC ads that increased their lead generation by highlighting their unique approach to managed services in just a few words.
Surveys & Quizzes
I’ve created interactive quizzes and surveys that engage users and provide valuable insights for clients. For a B2B marketing client, I helped design a survey that gathered critical feedback from their target audience, helping them refine their messaging.
Product Descriptions
I’ve crafted product descriptions for B2B clients that highlight key features and benefits in a concise, persuasive way. For example, I helped write descriptions for a SaaS client’s software suite, making the content more accessible and appealing to their target audience.