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Information Management, SaaS

MES Hybrid Document Systems: 250% Increase in Revenue per Salesperson

MES Hybrid Document Systems (MES) faced the challenge of a complex sales process and a prospect base that was increasingly unresponsive. By fully embracing inbound marketing and partnering with ThinkFuel, MES transformed their lead generation and sales performance, achieving remarkable growth.

After starting with ThinkFuel, there was no turning back.

600%

Increase in the Number of Monthly Leads

250%

Growth in Revenue per Salesperson

750%

Growth in Traffic to Their Website

MES Hybrid Document Systems: A 250% Revenue Per Salesperson Increase with ThinkFuel

Once upon a time…
MES Hybrid Document Systems (MES), a prominent player in the document management industry, struggled with a complex sales process and a dwindling response rate from prospects. Traditional outreach methods were failing, and the introduction of the Canadian Anti-Spam Legislation (CASL) further limited their cold email strategies. Their sales team spent more time prospecting than closing deals, and over 70% of the buyer's decision-making process was completed before engaging with a vendor.

Every day…
The sales team faced unreturned calls and emails, a stagnant pipeline, and increasing pressure to meet targets. The shifting landscape of buyer behavior and stringent regulations made traditional sales tactics ineffective, leading to frustration and declining morale.

One day…
MES recognized the need to adapt and embraced the inbound marketing methodology. They partnered with ThinkFuel to develop a comprehensive strategy that included creating targeted online content—blogs, eBooks, guides, case studies, and webinars—aimed at their specific buyer personas. They also invested in HubSpot to streamline their SEO, social media, email management, and sales enablement efforts.

Because of that…

ThinkFuel implemented a robust inbound marketing strategy:

  • Content Creation: Developed a library of online resources tailored to MES's buyer personas, establishing them as thought leaders and attracting qualified leads.

  • HubSpot Implementation: Integrated HubSpot to unify marketing efforts, enhance lead nurturing, and provide valuable insights into prospect behavior.

  • SEO Optimization: Improved search engine rankings by targeting relevant keywords, increasing organic traffic, and ensuring MES dominated the first page of Google search results.

Until finally…

The results were transformative:

  • 600% Increase in Monthly Leads: A significant boost in lead generation, providing the sales team with ample opportunities.

  • 250% Growth in Revenue per Salesperson: Annual revenue per salesperson increased from $750,000 to nearly $2,000,000.

  • 50+ Core Keywords on the 1st Page: Enhanced online visibility, leading to sustained organic traffic growth.

And ever since then…
MES continues to leverage inbound marketing strategies, maintaining a strong online presence and consistently generating qualified leads. Their partnership with ThinkFuel has enabled them to adapt to changing market dynamics, ensuring sustained growth and success.

About MES Hybrid Document Systems

With over 40 years of experience, MES Hybrid Document Systems helps companies large and small who are frustrated because of service delays caused by slow record retrieval, are unhappy with the space required for document storage, or who struggle with sharing information across team members.

Visit their website →

“On average, we realize a 36% growth in leads each quarter, with the past three months delivering us over 200 new prospects.”
Kristen B.
Sales Team Lead

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Project Highlights

Content Writing Marketing Agency
Building Trust Through Expertise
ThinkFuel developed a rich library of educational content, including blogs, whitepapers, and lead magnets, tailored to address the pain points of MES’s target audience. This not only established MES as an industry thought leader but also significantly increased their website traffic and lead engagement.
SEO Services
Owning the Search Landscape
By identifying high-intent keywords and optimizing their website, ThinkFuel propelled MES’s rankings on Google. Over 50 core keywords landed on the first page, dramatically increasing their organic visibility and inbound leads.
HubSpot Implementation Services
Streamlining Efficiency
HubSpot workflows and automation tools were deployed to nurture prospects at each stage of the buyer’s journey. This personalized approach improved conversion rates and enabled the sales team to prioritize high-value opportunities.
Data Driven Marketing
Turning Insights into Action
Using advanced analytics, ThinkFuel provided actionable insights to optimize marketing campaigns. Continuous A/B testing and performance tracking ensured that every dollar spent on marketing delivered maximum ROI.
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