According to HubSpot’s State of Inbound report, the top challenges salespeople face are getting a response from prospects and connecting with them via phone.
Identifying your ideal client is something most companies neglect to do formally. It usually lives in the heads of tenured staff and is the main reason that new sales, marketing, and support reps struggle. Our buyer persona and buyer profile services focus on capturing what makes up your ideal customer, how to identify them, and how they prefer to be communicated with.
If people can’t find you, they cannot buy from you.
We specialize in optimizing your website for two critical audiences. First, your buyer personas and what they hope to gain from working with you. Second, is search engines. Our online marketing services allows us to create a powerful keyword and SEO-focused strategy predicated around authority and quality content.
The most critical component to inbound marketing is great content. At ThinkFuel Marketing we write content that converts. Whether you need blog writing, premium content (offers, ebooks, guides, whitepapers, etc), social media, video, press releases, or more, we have you covered.
When it comes to search engine optimization, what you say on your website is only half the battle. What’s the other half? Your site’s backlink profile – in other words, what the rest of the internet has to say about you. Authority building is about building up high-quality links from legitimate websites to yours. This could include guest blogging, press releases, local business citations, and more. Our authority building services will help you gain exposure while avoiding penalties that come with poor link building practices.
If we’re not converting website visitors into leads you can nurture and close then we’ve failed.
Converting leads is a critical component of any digital marketing program. This is where our content creation and optimization services come into play. We develop content offers that your audience won’t be able to pass up combined with mapping out a conversion path for them to following including assets such as Calls-to-Action (CTAs), landing pages, nurture emails, and automated workflows to move visitors through the funnel.
Marketing automation is the software and processes that help to automate repetitive tasks such as emails, social media posts/monitoring, personalization, and other website actions. ThinkFuel is proud to partner with HubSpot, the industry leader in marketing and sales automation, to help you ensure your sales and marketing efforts are running smoothly and that no prospect is left behind.
Sales enablement all about empowering your sales team to sell at a higher velocity. We achieve this through software, process and content that aligns with your sales goals and your buyer personas. Tools like automated prospecting emails sequences, templates, document tracking, and more help drive sales team efficiency.
Email marketing is still one of the most effective marketing tools available. At ThinkFuel, we help develop strong email marketing campaigns to promote your content, brand, and solutions. We utilize HubSpot workflows that push clients through the buyer’s journey and weed out those that are going to waste your time.
We typically say there are two strategies for attracting traffic and leads; paid and earned. Earned traffic is what you achieve organically through things like SEO. Paid traffic is when you use ad platforms like Google Ads, Bing Ads, Facebook, LinkedIn and others. Paid ads (often referred to as PPC or Pay-per-click) typically have a higher cost per lead than earned/organic leads but the benefit is they see results much faster. Where it can take months to start gaining positions organically on Google, with ads you can be in front of your ideal prospects immediately.
You remember the saying “I know 50% of my marketing budget works, the problem is I don’t know which 50%.” Guess what, that’s all BS now.
We believe in presenting our programs in a completely transparent model that is easy to understand and never leaves you guessing where or why your money is being spent. In our agile credit model, we do this through advanced reporting that key metrics such as who is visiting your site, where they are coming from, which campaigns brought them to you, and much more. We clearly present what’s working and what isn’t so you make the best use of your investment.
Come on, all the cool kids are doing it.
ThinkFuel Marketing delivers inbound marketing, lead generation, sales automation, marketing automation, and digital marketing services for B2B companies across Canada and the United States.
Contact us today to grow your B2B business through online marketing