If you’re a business leader who hasn’t updated your lead generating activities, or if you’re planning to start a business in the future and you aren’t clear on what lead generation is, it’s something that you certainly can’t afford to overlook.
Discover a great mixture of information, theory, and practical examples you can use to Grow Better!
Sales is essentially an exchange of time for money and if the time is the only real commodity your sales reps have it’s important to make sure they are maximizing it. While we (or our team) are racing to hit quota against that clock, we can save time and maximize our numbers by investing in the right processes, activities, and skills.
Salespeople are expensive to recruit, hire, and train but it’s often our “go-to” answer for trying to increase revenue. The problem is, once we bring them onboard, we bog them down with inefficient tools, data entry requirements, and processes; they end up being busy, not productive. In this session, we’ll explore why it’s critical we arm our sales teams with the tools to be efficient while prospecting, selling and closing. We’ll explore some of the more common tools available, how they can be used to save time and make the customer’s experience with us more enjoyable. All while still collecting the data you need to properly measure your results.
It all begins with defining a lead, and then we’ll cover what online lead generation is, why you need lead generation, how you qualify someone as a lead, how you generate leads, and why inbound lead generation is much more effective than simply buying leads.
As marketers, we work tirelessly to move the needle on a sometimes laundry-list of metrics. But with studies that show 73% of executives don’t believe that marketing drives demand and revenue, we have to make sure that we can prove the ROI of our marketing efforts.
Do you know which metrics actually matter to your boss?
From SEO to marketing automation and everything in-between. Our educational series of marketing “how-to” videos will provide you with the tools and resources you need to Grow Better!
From SEO to marketing automation and everything in-between. Our educational series of marketing “how-to” videos will provide you with the tools and resources you need to Grow Better!
Generating leads is a marketer’s single most important objective. Yet, only 1 in 10 marketers say their lead generation efforts are highly efficient and effective. That’s why we’ve compiled the 30 greatest lead generation lessons in this brand new guide, so you can start reeling in those leads.
There is no better way to convey who you are, why you do what you do and why someone should care. In fact, it might be the only way. The ability to tell a well-constructed story about your company is, without a doubt, the single most effective and necessary element of marketing and sales communication today.
To grow your business, you’ll need to implement a repeatable, scalable process to turn a trickle of income into a steady, predictable stream. But that’s much easier said than done. If you’re confused about how to rev up your revenue, you’re not alone. That’s why we produced the new eBook “The Definitive Guide to Selling Better & Faster.”
The biggest mistake you can make when interacting with clients and prospects is to have a disconnect between the messaging of your sales and marketing teams. Download this eBook to learn how to effectively align your sales and marketing teams to boost productivity and increase sales.
Come on, all the cool kids are doing it.
ThinkFuel Marketing delivers inbound marketing, lead generation, sales automation, marketing automation, and digital marketing services for B2B companies across Canada and the United States.
Contact us today to grow your B2B business through online marketing