INBOUND MARKETING SERVICES FOR B2B COMPANIES

Our inbound marketing services fill your sales funnel with leads, so the valuable time your salespeople have is spent closing deals and not dialling for dollars.

About Our Inbound Marketing Packages

Our inbound marketing services are custom designed to meet your business goals. They are presented and implemented in a completely transparent model that is easy to understand and never leaves you wondering how or why your money is being spent. Built on a backbone of HubSpot’s Marketing Platform, these packages feature a combination of our digital marketing services as well as monthly reports on KPI’s, quarterly strategy sessions, buyer persona development, lead nurturing workflows and more.

How ThinkFuel’s Inbound Marketing Services Generate Leads

Where B2B buying decisions start

When your prospects identify a need to change, 74% of them turn to the internet as the first step in conducting their research. So being found is critical. The first step of our inbound marketing services is ensuring you can be found in search results by employing SEO best practices.

Thought Leadership Pieces

When the research starts, prospects typically aren’t looking for a specific solution yet. Instead, they are looking for insights into their challenge. This is where thought leadership pieces we create for you, like your blog, eBooks or whitepapers, help shape their vision of success.

Turn unknown visitors into leads you can use

Have you ever heard your marketing person say “Our marketing program is working so well! Look at all the visitors we had last month!” If you are anything like me, you replied with “Okay, but who were they? How many sales did they generate?” That is the problem with the Visitor stat; they are nameless numbers until they contact you. That is why the ThinkFuel inbound marketing services focus on converting those numbers into names by asking for their information in exchange for research pieces like whitepapers, eBooks, and guides. Now you have a name you can nurture.

The disconnect between salespeople & prospects

Fun fact, the average prospect requires 10-12 touch points (emails, calls, voicemails, etc.) before they’ll respond to a salesperson. The average salesperson gives up after 3-5 unsuccessful touch points. See the trouble here? Salespeople fail to follow up for a variety of reasons, but that does not make the problem “Okay.” ThinkFuel inbound marketing services use marketing automation tools to help automate touch points where possible and hold salespeople accountable, making the best use of the leads you spent a lot of money to acquire.

Closing the deals

Inbound marketing helps to position you as an industry expert and fill your pipeline with the leads you want. It keeps a steady stream of leads coming into your sales funnel so your salespeople can spend more time doing what they do best; prospecting the “big fish” and sitting in front of clients closing deals.

How ThinkFuel’s Inbound Marketing Services Generate Leads

Where B2B buying decisions start

When your prospects identify a need to change, 74% of them turn to the internet as the first step in conducting their research. So being found is critical. The first step of our inbound marketing services is ensuring you can be found in search results.

Thought leadership pieces

When the research starts, prospects typically aren’t looking for a specific solution yet. Instead, they are looking for insights into their challenge. This is where thought leadership pieces we create for you, like your blog, eBooks or whitepapers, help shape their vision of success.

Turn unknown visitors into leads you can use

Have you ever heard your marketing person say “Our marketing program is working so well! Look at all the visitors we had last month!” If you are anything like me, you replied with “Okay, but who were they? How many sales did they generate?” That is the problem with the Visitor stat; they are nameless numbers until they contact you. That is why the ThinkFuel inbound marketing services focus on converting those numbers into names by asking for their information in exchange for research pieces like whitepapers, eBooks, and guides. Now you have a name you can nurture.

The disconnect between salespeople & prospects

Fun fact, the average prospect requires 10-12 touch points (emails, calls, voicemails, etc.) before they’ll respond to a salesperson. The average salesperson gives up after 3-5 unsuccessful touch points. See the trouble here? Salespeople fail to follow up for a variety of reasons, but that does not make the problem “Okay.” ThinkFuel inbound marketing services use marketing automation tools to help automate touch points where possible and hold salespeople accountable, making the best use of the leads you spent a lot of money to acquire.

Closing the deals

Inbound marketing helps to position you as an industry expert and fill your pipeline with the leads you want. It keeps a steady stream of leads coming into your sales funnel so your salespeople can spend more time doing what they do best; prospecting the “big fish” and sitting in front of clients closing deals.

I’ve Been There Before

Prior to chasing my dream and launching ThinkFuel Marketing, I was the Chief Strategy Officer with a mid-size technology company. For over 18 years I sat in the exact same chair you are sitting in right now. The chair that knows that every dollar spent on marketing is a dollar is coming from somewhere else; your operations department, salespeople, your pocket. On top of my previous experience, I also ensure I keep up to date on relevant trends and best practices. My promise to you is not to spend your investment on something that is new, shiny, or unproven.

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About ThinkFuel Marketing

We work with companies like yours that have invested in their website but are frustrated by the lack of quality, leads and customers it’s producing. We help companies by creating online campaigns that positively impact lead generation, customer acquisition, client engagement, and competitive advantage.