SEO CASE STUDY
How MEDI Skyrocketed to Page 1 of Google in Only 26 Days
MEDI HELPS CLIENTS FIND THEIR BUSINESS DATA.
WE HELP CLIENTS FIND MEDI.
Executive Summary
For over 30 years MEDI has built an incredibly successful business through traditional sales and marketing efforts such as events, cold calling, direct mail, and client referrals. However, they noticed that they were losing market share to local competitors due to their lack of online presence. New prospects were finding MEDI’s, less experienced, competitors through online searches and their traditional sales and marketing tactics were uncovering opportunities much too late in the sales process.
Within three weeks of optimizing their website, MEDI was once again able to establish their position as the top information management organization in Maryland, Washington D.C. and Northern Virginia.
Executive Summary
For over 30 years MEDI has built an incredibly successful business through traditional sales and marketing efforts such as events, cold calling, direct mail, and client referrals. However, they noticed that they were losing market share to local competitors due to their lack of online presence. New prospects were finding MEDI’s, less experienced, competitors through online searches and their traditional sales and marketing tactics were uncovering opportunities much too late in the sales process.
Within three weeks of optimizing their website, MEDI was once again able to establish their position as the top information management organization in Maryland, Washington D.C. and Northern Virginia.
The Challenge
MEDI challenged themselves to not only stop any erosion into their market share but to continue to grow with an aggressive new business development goal in their business plan. They knew that the modern buyer’s journey takes the majority of prospects online to begin their research. This research would typically consist of three phases:
Awareness – Defining the problem, challenge or goal
Consideration – Understanding how a particular solution will address their needs
Decision – Shortlisting 3-4 vendors with whom they will interview and, ultimately, chose one of to contract with
MEDI also understood and accepted the fact that over 70% of the purchasing decision is completed before the prospect decides to interact with a vendor (the decision phase).
With over 5,000 unique, monthly, searches for their target keywords and their website nowhere to be found in the results, MEDI knew something had to change.
The Solution
The initial engagement between MEDI and ThinkFuel Marketing was two-fold: Rectify the behind the scene issues of their website to improve performance and perform an on-page search engine optimization campaign to target specific keywords related to their products and services.
Results and Future Plans
The results of this project we’re fast and effective. Within 26 days, MEDI’s 35 core keywords saw organic growth of over 640 ranking positions on Google and 15 keywords reaching the first page of Google, eight of which were in the top five. All of which
MEDI is now taking this success and building on it by growing their blog library to target more longtail keywords, engaging the guest blog posting to generate high-quality referrals, and developing white papers and eBooks to convert visitors into leads which they can nurture.
keywords on page 1
15
increase in leads
140%
keywords on page 1
37%
From Physical to Digital
About MEDI
Since 1980, MEDI has been recognized as an industry leader in the content and information management market. They provide customized solutions that allow you to automate manual business processes giving your knowledge workers more time for knowledgeable work.
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About ThinkFuel Marketing
We work with companies like yours that have invested in their website but are frustrated by the lack of quality, leads and customers it’s producing. We help companies by creating online campaigns that positively impact lead generation, customer acquisition, client engagement, and competitive advantage.