DIGITAL MARKETING SERVICES

DIGITAL MARKETING SERVICES THAT DELIVER LEADS

So your salespeople spend more time selling and less time prospecting

ThinkFuel Marketing looks to work with clients who fall into one of three categories: Those who understand the value of digital marketing but are looking for a little help getting started. Those who are already committed to a marketing plan, however, would like a helping hand staying on top of it all. Moreover, those who are looking to take their marketing to the next level by utilizing advanced marketing automation tools. 

Affordable & Sustainable Lead Generation

These multi-faceted plans lead generation plans are sustainable, follow best practices and will never leave you wondering how or where your money is being spent. With packages designed for virtually every budget why delay any longer?

Affordable & Sustainable Lead Generation

These multi-faceted plans lead generation plans are sustainable, follow best practices and will never leave you wondering how or where your money is being spent. With packages designed for virtually every budget why delay any longer?

Inbound Marketing Services

Our inbound marketing services fill your sales funnel with leads, so the valuable time your salespeople have is spent closing deals and not dialling for dollars.

Inbound Marketing Services

Our inbound marketing services fill your sales funnel with leads, so the valuable time your salespeople have is spent closing deals and not dialling for dollars.

Explore Our Marketing Services In-Depth

Creating Great Content

Blog Writing

Thought leadership and lead generation through blogging

What is it?

Blogging is a tool used to generate a steady stream of new content for your website in the form of helpful articles.

Why Should I Care?

Search engines, like Google, strive to display relevant content from industry leaders and one factor they take into consideration is the frequency in which your site is updated. A website with no updates since 2015 is viewed as not having anything relevant to add to the industry since 2015. A website which posts new content, such as blogs, on a regular basis is viewed as an industry leader.

How Important Is It?

Adding new, optimized, content is a critical part of any SEO program. Be warned though; this process will take time. Consistency and a commitment to the plan is a must. It’s not to say blogging won’t help provide immediate value to your SEO plan, but to hit the true “tipping point”, where your blog begins to dominate search engine rankings, it can often take 12-18 months of regular blogging (4-8 articles a month).

Email Marketing

Keep your prospects nurtured and your clients informed

What is it?

Our email marketing services include template design, content creation, scheduling, and reporting using your existing email marketing provider (i.e. MailChimp, Constant Contact, HubSpot, etc.). Don’t have an existing provider? No worries, we can help you get set up with one.

Why Should I Care?

Did you know that it takes the average prospect 10-12 touchpoints before they chose to engage with a sales person but the average salesperson gives up after 3-5 touchpoints? That’s quite a disconnect.

Email marketing is a cost-effective way to keep in front of your prospects and clients. This ensures you’re making the most of the investments you made into acquiring them and improving your ability to upsell existing clients.

How Important Is It?

Email marketing, when done correctly, is an important, revenue generating, tool. It can help expedite the sales process and produce upsell opportunities within existing accounts. The increased revenue will help with your growth goals and provide immediate cash-flow to balance your investment in longer-term marketing strategies such as on-page SEO, link building and marketing automation.

Lead Generation Content

Give your visitors a reason to connect

What is it?

Premium content is information that is typically longer, more in-depth, and requires more time to digest than a regular blog post. Premium content most often comes in the form of eBooks, whitepapers, comparison guides, tip sheets, webinars, infographics, and checklists.

Why Should I Care?

Two reasons. First, for the most part, a prospective client has completed the bulk of their research before ever engaging with a company representative. So how do they conduct their research? A significant portion of it is done through premium content pieces produced by associations, trade groups, manufacturers and your competitors. That means, when you speak to a new prospect, chances are they are comparing you to someone else’s framework. Why not be the measuring stick that they hold other companies up to? Premium content helps frame the prospect’s understanding of their problem and let’s them envision the solution. Stop chasing your competitors, be the company which brings their vision to life!

How Important Is It?

The second reason that premium content is valuable is that it provides your sales and marketing teams a steady flow of leads to nurture and develop. Whether you have 100 or 100,000 visitors a day to your site, chances are the majority of them are not filling out a “Contact Us” or a “Get a Quote” form. That’s because most of the time a visitor is not ready to buy, they are just researching your solutions and without a completed form, you have no idea who those visitors are. Premium content is designed to capture prospect information no matter if they are in the awareness, research or evaluation stage. This is done with content which addresses each stage of the buyer’s journey and asks them to complete a simple form to download the content.

Whiteboard Videos

Make an emotional connection with your audience through the power of stories

What is it?

Videos are one of the most common ways to relay your story, educate a prospect or summarize complex ideas. Whiteboard animation videos are videos that appear to be hand-drawn providing a more interactive feel. Whiteboard videos are also more cost-effective to produce, which do not require any specialized equipment, are typically more eye-catching and memorable.

Why Should I Care?

Videos are more interactive which helps to increase the stats Google uses to determine your page authority (i.e., time on site, bounce rate). Videos also have higher click-through rates than traditional links, particularly in email marketing, which leads to higher lead conversion.

How Important Is It?

Video is a powerful tool for your overall content and SEO strategy and shouldn’t be overlooked as part of your overall marketing plan. Whiteboard videos are terrific tools for catching attention at tradeshows.

Be Found Online

Search Engine Optimization

The first step to being found online

What is it?

On-page SEO refers to the practice of optimizing individual pages on your site with the intent to raise their ranking position on search engines like Google, Bing, etc.

Why Should I Care?

Sites that are easily found experience more visitors and leads than those that don’t. Without optimized pages, you’ll never be found.

How Important Is It?

Critical. If you haven’t been through a thorough on-page SEO review lately, this needs to be your first step.

Backlinks / Inbound Links

The importance of others talking about you

What is it?

Backlinks, also known as inbound links, are links from external websites to your own site. These can come in many forms, such as online directories (i.e., Yellow Pages), guest blogging opportunities, or from “Resellers” section of a vendor’s website. The value of a backlink is determined by the referring site’s trustworthiness, ranking authority, and popularity.

Why Should I Care?

As mentioned previously, search engines like Google want to display content from industry leaders. Inbound links are a “vote of confidence” from other websites that you are indeed a trustworthy source.

How Important Is It?

Next to on-page optimization, building high-quality inbound links this is probably the most important SEO strategy.

Topic Clusters & Cornerstone Content

The evolution of search engine optimization

What is it?

Topic clusters are the next evolution is SEO. They are comprised of a core topic (also called a Pillar Page) and sub-topics connected to one another with hyperlinks. A core topic is typically one of your primary product or service pages. Sub-topics are related to the core topic but with a more narrow keyword focus. Let’s say you run a fitness studio that offers yoga classes. Yoga Classes would be your core topic. Subtopics would include content focused on more narrow keywords, such as yoga classes for kids, yoga classes for beginners, yoga classes for seniors, yoga classes for runners, etc.

Why Should I Care?

Search engines like Google have changed their algorithms to favor topic-based content inter-linked throughout a site and not, stand-alone, keyword pages.

How Important Is It?

Topic clusters require a lot of content to be impactful. If you haven’t spent the time to ensure your pages are optimized, your blog library is extensive and you are offering premium content, you should really start there first.

Online Ads

Your fastest approach to generating sales-ready leads

What is it?

Paid media advertising is a form of digital marketing where you pay for ad space on search engines and social media. It includes platforms such as Google AdWords, Linkedin Ads, and Facebook Ads among others.

Why Should I Care?

Paid advertising with Google AdWords is your fastest way to generate sales-ready leads for your business. People who click on ad links are typically in the mind-frame to buy and buy now, resulting in improved growth and revenue. While organic digital marketing such as blog writing, SEO, link building, and content creation are extremely valuable to build your trust and credibility all while lowering your cost per lead, these activities take time to be impactful. A properly managed Google AdWords campaign will bring you sales today, while your organic efforts mature.

How Important Is It?

If you’re looking for “quick wins”, paid advertising is the way to go. Leads can start rolling in within hours of the campaign going live and can be a great tool for funding your organic digital marketing programs.

Local Search Optimization

Win the opportunities in your own backyard

What is it?

Local search optimization, or local SEO, is the process of ensuring you are found online when prospects in your city are searching for your products and services. You see local searches all the time. They show up as Yelp reviews, those dots on the map in your Google search results, the Yellow Pages website and more.

Why Should I Care?

The internet is the tool customers use to find local businesses. If you’re looking for a barber, you want one close to you, not someone in a different state or province. Local searches have the highest conversion level of all local advertising mediums.

How Important Is It?

On-page optimization, backlinks, and local search optimization are a must for every brick and motar business.

Convert Visitors to Leads

Marketing Automation

The epitome of “work smart, not hard”

What is it?

It’s exactly what it sounds like. Marketing automation is a software platform that is designed to take the time-consuming analysis and tedious task work out of your marketing efforts.

Marketing automation is not just a CRM tool, it’s not a website platform, or an email marketing tool. It’s not complicated like Google Analytics or a fancy tool for social media. It’s not just any one of those things, it’s all of them and much more.

Why Should I Care?

Marketing automation saves you time, a lot of time. Yes, it takes some initial effort to set up and configured but once the heavy lifting is out of the way your marketing will be considerably more relevant and timely than your competition.

Not sold on that concept? Let’s look at it another way. Your salespeople cost you money, probably a lot of money, not only that you rely on them to keep revenue coming in on a consistent basis. However, most companies take this precious resource and shove them behind a desk with a phone and tell them to make hundreds of calls a week, follow up on everyone prospect they’ve ever met, and stay on top of a multi-million dollar sales funnel. Salespeople are at their best and their most valuable when they are sitting in front of prospects closing business. What if you could put them in front of more qualified opportunities and let the nurturing take care of itself?

How Important Is It?

Marketing automation can bring you a wealth of power, knowledge and competitive advantages. However, in the grand scheme of things, you need to make sure your other ducks (i.e. SEO, content marketing, and blogs) are in a row before implementing a marketing automation platform. Are you ready for marketing automation? Let’s find out!

Conversion Rate Optimization

You have traffic, but do you have leads?

What is it?

ThinkFuel specializes in driving more leads to your sales funnel, and our conversion rate optimization service is how we maximize that effort. It’s about making sure potential clients can easily find what they are looking for, easily connect with you, and directing them down the paths you want them to. It’s more than having a bold “Contact Us” link, it’s a strategy to turn those nameless website visitors into opportunities you can close.

Why Should I Care?

People use the internet as their first step in the buying process, and yours is not the only site they’ll visit. If your webpage is difficult to navigate, doesn’t flow in a logical fashion, or makes it difficult for visitors to connect with you then they will simply move on to the next site and you’ll never hear from them again. Your site needs to optimized to convert those visitors into leads, and those leads into customers.

How many visitors to your site convert to a lead? Meaning, they provide you with a name and contact details.

How Important Is It?

Bringing visitors to your website through organic search engine optimization or pay per click advertising is one thing, but if your site is unappealing, difficult to navigate, or offers no real incentive to connect with you, then you are wasting money.

Analytics & Reporting

Mesure results, build upon what works, realize a return on investment

What is it?

SEO reporting and analytics come in two forms. The first is the current state of your marketing position. This is a report on how your website and digital marketing efforts are comparing to your local competitors, and what you can do to improve. The second is on-going SEO reporting on the investment you’re making. It covers how well you’re ranking on Google, where your traffic is coming from, how your backlinks are performing, how your on-page SEO is doing and more.

Why Should I Care?

Simply put, you need to know whether your investment in digital marketing is working or not. This is your money.

Maybe you’re working with a digital marketing firm, and you want to make sure you’re getting your money’s worth. Perhaps you’ve been doing your own digital marketing in-house, and you want to make sure your hard work is paying off. Maybe you want to identify the best place to spend your hard earned money to get the best return. Whatever your reason is, the SEO report will let you benchmark where you are now, so you can develop SMART goals moving forward.

How Important Is It?

Critical. Absolutely critical. Most of us wouldn’t hop into a boat and sail into the ocean without GPS or at very least a map. So why would we tackle digital marketing without knowing where we’re starting from and how our investment is paying off?

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