Chances Are You’re Doing Lead Nurturing Wrong

Chances Are You’re Doing Lead Nurturing Wrong

I’m not saying you’re ignoring your prospects, although I imagine there are a handful of business owners and VP’s of Sales/Marketing reading this who feel their sales team are doing just that. What I am saying is that I am sure you are doing lead nurturing, you’re...
“We Keep Losing Deals to Inaction”

“We Keep Losing Deals to Inaction”

If you are losing deals to inaction more often then losing them to your competitors, chances are, your prospects haven’t bought into the consequences of inaction. Most people don’t like change, so when we are forced to change the way do things we tend to...
Which is More Important, Marketing or Sales?

Which is More Important, Marketing or Sales?

Marketing or Sales, if you had to pick one, which one would it be? Both are equally important to the success of a company. In fact, one could easily argue that every department is critical to a company’s success. Marketing is essential for attracting leads and...